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The Impact of Healthcare Cybersecurity on Saudi Arabian Consumers

HEALTH DATA BREACHES

Saudi consumers trust healthcare organisations to protect their digital data—and almost all act if it is breached. To better understand consumer attitudes toward healthcare data, digital trust, roles and responsibilities, data sharing and breaches, Accenture conducted a survey across seven countries. This report focuses on the results from Saudi consumers around healthcare-specific cybersecurity and digital trust.

PROTECTING DIGITAL HEALTHCARE DATA

According to the Accenture survey, consumers believe that healthcare providers are taking measures to protect patients’ digital healthcare data, yet 48 percent of Saudi consumers are very or somewhat worried about data breaches. Further, among those who are worried about these breaches nearly 90 percent worry most about a data breach of their health information.


READ THE FULL RESEARCH FINDINGS [PDF]



CONSUMERS TRUST GOVERNMENT MOST

Consumers Trust Government Most

A significant majority of consumers (79 percent) trust government to keep digital healthcare data secure—and 41 percent have “a great deal” of trust towards government. A high percentage (76 percent) of people trust their hospitals, while three quarters trust their physicians and other healthcare providers to keep their digital healthcare data safe.

Despite having trust in healthcare organizations, some 35 percent of Saudi consumers (more than any other country surveyed) have experienced a breach of their digital healthcare data—half of those were victims of medical identity theft.


VIEW FINDINGS [PDF]

ACTIVE BREACH RESPONSE

Eighty-nine percent of Saudi consumers from our seven-country sample acted to protect their data. They took personal responsibility for changing passwords or other credentials (30 percent); for legal help (30 percent) or involved the police (19 percent).

While 18 percent of Saudi consumers experiencing a breach subscribed to identity protection service, others relied on the security of the law. 17 percent beefed up their IT and added additional security software to their own computers, while 16 percent changed healthcare providers.

Read the full findings for more on the impact of breaches on digital trust.

VIEW FINDINGS [PDF]


Saudi consumers react to data breaches in various ways

Eighty-nine percent of Saudi consumers took steps in response to a healthcare data breach.

Breach

STEPS TO BUILD DIGITAL TRUST

Breaches are inevitable. Healthcare providers can try to protect against them, and they should establish digital trust with consumers early on to build a foundation that helps consumers to weather the storm of a breach.

Now is the time for healthcare providers, health plans and other organisations to strengthen cybersecurity capabilities, improve their defences, build resilience and better manage breaches. Most importantly, they can give consumers the confidence that their data is in trusted hands.

Read about the key actions healthcare providers can take to better serve Saudi consumers.


VIEW FINDINGS [PDF]

FOR MORE INFORMATION

Dr Majid M. Altuwaijri
Dr Majid M. Altuwaijri
Managing Director, Health & Public Services Middle East

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