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Case Study

Your wish at your command

Helping Meliá Hotels create just the right experience for every guest.


What Accenture did

"We are achieving outstanding results. Accenture has assisted us with digital content production, marketing campaign management services and advanced customer analytics, all integral to building strong one-on-one relationships and nurturing loyalty."

— JOSÉ MARÍA DALMAU, Global VP Sales & Marketing – Meliá Hotels International

Value delivered


Communications created to support an annual new customer segmentation strategy.


New landing pages custom designed to each customer’s individual preferences.


Increase in ROI as a result of the personalized programmatic marketing strategy.

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