Since the initial launch in 1994, the Brandon Hall Group’s HCM Excellence Awards has been widely recognized as the “Academy Award” in the human capital management field.
This is the first time a China-based company has won the award.
As a crucial part of its strategic digital transformation progress against the “Internet+” environment, this insurer is dedicated to becoming a world leader in integrated financial services, yet faces huge challenges.
The firm has 800,000 life insurance sales staff and about 236,000 full-time employees, serving about 100 million customers global wide. To achieve its business ambitions, the insurer required a cross-industry comprehensive upgrade to its staff’s knowledge and skills. However, the one million+ employees are highly geographically dispersed—85 percent are mobile—making training extremely difficult.
A robust integrated system incorporating updated and effective training content, training deliverables and training channels was the key to revitalizing its existing organizational legacy.
Mobile learning model design
Personnel training on mobile learning courses
Learning content development
Mobile learning platform design & development
Operation & promotion.
Numerous subprojects were also delivered, including the following:
Mobile learning research
Model design & training
Development in mobile courseware & platform
Micro-class designer training
Since Phase I of this project the insurance enterprise has increased its salesforce’s effectiveness, reducing classroom training days by over 5,200 and saving $14 million in training costs through nearly 400 micro-training courses. In the meantime, it recorded higher work efficiency equal to over 156,000 working days, and cross-selling sales increased by 26 percent.