The challenges on the travel market are broad and deep. Customers expect the same level of digital service that they receive in other industries, and thus transform the way they interact with travel brands.
In the digital era, airlines that invest in the right experience will reinforce their brand identity, create meaningful long-term relationships and transform passengers into loyal customers.
Accenture Amadeus Alliance is the natural combination of two market leaders in airline solutions and digital thought leadership—mapping out the evolution of the industry, jointly serving as reference points to coach airlines through transformations, helping them lead the way in innovation, and address the changing needs and demands of today's savvy digital travelers.
ACCENTURE | AMADEUS
One stop shop service
Accenture Amadeus Digital Experience is a set of stand-alone and integrated solutions that enable airlines to expand current processes and systems and address the digital paradigm. The many services in the Accenture Amadeus Digital Experience have been shaped to keep day-to-day operations running while building a bridge to new solutions that drive the innovation journey.
Accenture Amadeus Digital Experience reflects the complete value chain and helps airline define their digital vision, implement their strategic roadmap and drill down into every step along their digital transformation journey.
Accenture Amadeus Digital Experience services combine and apply the Alliance's capabilities to steer airlines through the entire digital transformation journey, mapping out the evolution of the industry and helping lead the way in innovation.
The combined assets of our Alliance can drive specific actions on web analytics allowing optimisation of channel performance and thus enable airlines to drive tangible business value. By leveraging a state-of-the-art suite of tracking tools, we place available data in context, semantically connect it and create web analytics that let airlines manage their web data more intelligently. All this regarding the airlines complexity given by voluminous and diverse data that come from multiple sources and need to be connected and managed intelligently.
Airlines are facing challenges driven by a competitive landscape on traffic acquisition and they are struggling to find out what is the best acquisition strategy. Our joint set of services is focused on acquisition performance as well as engagement and retention optimization in order to become the partner that helps airlines implement and power their digital transformation. Applying proven techniques and methodologies to improve traffic acquisition, using SEO, SEM, e-mail marketing and Social Media Optimization we help our clients to enhance an airline's content strategy, inspire and attract customers.
Both customer and traveler experiences are critical to ensuring conversion and revenue.
As a customer, finding personalized offers and having a positive navigating experience within the website.
As a traveller, experience from inspiration and search, through booking to pre-trip, during and post-flight touchpoints.
A single little pain point in the experience can jeopardize conversion.
The Alliance has more than 60 UX multi-skilled experts in-house in B2B and B2C interfaces and has access to 100+ Amadeus airline customers.
ACCENTURE | AMADEUS
A high-level overview of an airline's digital performance, detecting key pain points and improvement areas.
Focuses on the customer to identify areas of opportunity to enhance content and thus the traveller digital experience.
Digital sales boost through digital marketing and UX optimization with focus on conversion optimization.
UX performance enhancement through usability insights and design improvements tailored to airline's needs.
A service to maximize Sales conversion and revenue on digital channels.
Digital shopping deep assessment to optimize conversion rate and redefine shopping strategy.
Focus on increase and optimize digital presence through investment optimization and digital marketing actions.
Provides a cost-effective way to test user interfaces and validate website design optimizing airline's investment on UX.