|
|
Accenture video analytics
Architecture
THINKING OF VIDEO ANALYTICS?
THINK ACCENTURE VIDEO ANALYTICS
The comprehensive capabilities of Accenture Video Analytics include data collection and decision-making enablers across every dimension of an intelligent video business. It provides deep insight into user behavior for enhanced understanding of what viewers want—so you can pivot rapidly to meet their needs. Here are the core elements that make Accenture Video Analytics the ideal platform for:
1 Data Integration
Collect business and operational data from multiple sources through a Data Integration Framework and store it in a big data platform.
2 Data Discovery
Conduct personalized data analysis or choose from a selection of pre-defined analytics metrics that leverage on a broad set of KPIs.
3 Segmentation
Segment video audiences, content and inventories with a rule-based engine. Segments are also available as part of the reporting layer for your own analysis.
4 Learning
Obtain consumer insights using a library of advanced analytics algorithms, part of a broad catalog of marketing and monetization services that can be enabled.
5 Actionable Analytics
Enable a closed loop approach in which marketing actions are defined, executed and tuned based on calculated hypotheses and measured target metrics.
ACCENTURE VIDEO ANALYTICS
ARCHITECTURE
VIDEO ANALYTICS FOUNDATION LAYER
This platform layer correlates data from different digital, traditional and video platforms to provide business insight. A two-speed data processing pipeline interacts with raw data coming from external sources to create a unique data layer that provides insights as well as monitoring video service KPIs.
The foundation data layer includes:
|
|
|
|
|
|
Raw Data |
Metrics |
Video |
Content |
Segments |
BUSINESS DATA DISCOVERY
This feature offers a detailed, intuitive business data discovery layer with a large of set metrics that enable customized marketing analyses. A rich set of prepackaged dashboards are also available.
BUSINESS DATA DISCOVERY AND REPORTING
with a self data discovery capability that enables autonomous marketing analysis creation, leveraging on the AVA data model.
REAL TIME REPORTING
with a self-monitoring capability that enables real-time and near-real time analysis creation, leveraging on events generated by the AVA SDK or any real time source.
SEGMENTATION TOOL
to create advanced segment rules consisting of regular expressions on multiple data types, and the possibility to intersect or unite the output of multiple rules. Segments are added to the AVA data model to enable plotting and filtering of AVA metrics against segments.
ADVANCED ANALYTICS
This managed service provides a suite of analytics models and services that are tailored to specific business objectives, such as consumer engagement and retention.
PREDICTIVE ANALYTICS
includes a managed analytics service to provide specialized data science skills for digital and video platforms.
ACTIONABLE ANALYTICS
provides the tools and services to integrate with business processes and drive action and feedback.