Italy leads the countries surveyed in perceived effectiveness and maturity. Can the country’s businesses also become leaders in online performance?
Key challenges include limited or disjointed insight into the consumer, data privacy and security, and inflexible or complex business processes.
4 key takeaways for eBusinesses
Commerce and innovation investment
Forty-eight percent of decision-makers for Italian companies expect to see a significant increase in their level of investment in commerce technology, while 36 percent expect to see a significant increase in their level of investment in innovation in eBusiness.
Online sales and content performance
The executives surveyed found product reviews to be the most influential in driving consumers to convert online, but cited product marketing content is among the best performing.