ZBx, or zero-based mindset, is a new way to look at profitability through four zero-based approaches.The speed of change will never be as slow as it is today thanks to digital and other new technologies. To keep up, companies need to take out non-working money that doesn’t support the business strategy for future growth goals. ZBx, or zero-based mindset, is a new approach, more holistic than ZBB. It impacts profit, growth and sustainability and trust. Unleashing ZBx involves gaining forensic visibility into spending and funneling savings back into growth initiatives.