Augmented reality in retail: Creating engaging customer experiences
The true power of digital technologies for retailers lies in their ability to capture consumers’ attention and enable satisfying customer experiences.
To meet the needs of the always-on, always-connected consumer, retailers are looking to leverage digital technologies to drive new levels of customer engagement and competitive advantage. One area that holds particular promise is augmented reality.
Quicker merchandise view.
Navigating aisles or sales racks can be a chore. Augmented reality aims to make this much easier.
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