Adopting a holistic approach to data that integrates information about students and maximizes digital tools and technologies will enhance higher education performance by attracting more prospects, creating a positive experience to better retain current students, and building lifelong connections with those students as they become alumni and donors.
Building connections with students to last a lifetime will not happen overnight. But by setting the right goals for your institution, identifying the right higher education technologies to improve student services and by fine-tuning your approach based on results, your university will be well positioned to improve higher education performance in the digital age and deliver public service for the future.
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