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Piercarlo Gera

Senior Managing Director – Accenture Distribution & Marketing Services


Piercarlo Gera is senior managing director for Accenture Financial Services Distribution & Marketing services, which includes work in distribution channels (for example, branch, mobile, Web, and social media) and marketing (such as big data, analytics, and customer relationship management).

Mr. Gera has more than 28 years of experience in Accenture. He supports organizations in developed and high-growth countries in geographies across the world. Previously, Mr. Gera has facilitated transformational outcomes in projects such as strategic repositioning, driving growth while optimizing cost-to-serve, increasing customer engagement, planning and managing mergers, and developing productivity improvement programs that create lean organizations.

Mr. Gera shaped and launched the Accenture Distribution & Marketing Innovation Award, an annual event that recognizes leading innovations. In 2013 more than 150 banks participated globally nominating more than 350 innovations. He was also included among the Top 50 Digital Experts in Digital Banking Power 50 – “The who’s who of Digital Banking”—by Intelligent Environment. He is a regular speaker at major industry events and helps develop points of view, such as Everyday Banking, Banking in 2016, or Customer of the Future.

Mr. Gera has a Bachelor of Science from Politecnico Milan and a Master of Business Administration from Wharton Graduate Business School. He is based in Milan, Italy.