That’s where Samsung turned to us for help. In expanding the program, it would be essential to keep the needs of students at the core. So we used human-centric design approach
to build LetsApp, a digital platform capable of reaching a far broader range of students in a truly engaging way. Centered around three vital activities—learn, practice, and play—LetsApp offers content-rich online modules on app development, digital marketing, and presentation skills, including the innovative "no coding required" App Inventor 2 tool developed by MIT. To keep students engaged, LetsApp’s digital avatars—Nick and Vick—guide them through the program and offer rewards as each step is completed. What’s more, the program gives students real hands—on experience of developing an app in a team—and presenting the results to their peers. For the best projects, students even got to take part in a real-world hackathon to showcase their newfound skills on a national stage.