A global consumer packaged goods (CPG) company had a decentralized digital operating model with multiple vendors, platforms and processes. As its digital marketing properties and initiatives grew, this approach was becoming unwieldy and costly.
To help improve the quality of digital marketing initiatives, reduce costs and increase the speed to market, the company looked to Accenture Interactive’s extensive digital marketing knowledge, experience and global resources.
Together, the companies implemented a common digital operating model and platform. The results were tangible: using offshore resources reduced fees by approximately 33 percent. The company also saved by reusing digital assets. What’s more, some brand websites improved organic search results by as much as 95 percent. The company now has a foundation to take its digital marketing initiatives to the next level.