Accenture Interactive

New propositions, products and services

With a people-first approach, we design, build and launch new businesses and breakthrough connected products and services that redefine industries.

Design at the heart

Fjord, design and innovation from Accenture Interactive, is an organization with global scale and reach. We create value for businesses through human-centric design. Our ultra-curious tinkerers, culture sleuths and pragmatic strategists use the power of design to create digital products and services that surprise and delight the people who use them. Our teams use a human-focused lens to generate value for our clients while reimagining and redefining people’s relationships with the digital and physical worlds.

How we help

Design-led strategy

Simply put, it's strategy that revolves around people. We help clients thrive and endure by designing solutions that meet people's needs, habits and values.

Service design

We shape services that simplify the complex for consumers and employees, across multiple touchpoints.

Product design

We conceive, build and launch digital and physical products that make an impact. We define the scope of the challenge and deliver results to market.

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Case studies

We designed and implemented a service that uses Virtual Reality to give customers a representation of how daylight enriches and improves homes.

Fjord and Bó created a new, personalized banking service centered on understanding people's needs and helping them create healthy financial habits.

The endoscope hasn’t changed much since the 1960s, but with Auris Health, we designed a revolutionary technology to help fight lung cancer.

Carnival connects tech and the human touch to create relevant experiences for thousands of guests.

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What we think

Ready, reset, reinvent: The emerging trends in business, tech and design.

How do you create a transportation experience people really want? We teamed with Volkswagen to study people's transportation desires in 12 countries.

Designing the homes of the future requires a human-first approach.

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Brian Whipple guest edits The Drum

The Whipple Effect explores the intersection of purpose and innovation

Accenture Interactive global group chief executive, Brian Whipple, serves as guest editor for the March 2020 edition of The Drum magazine, which explores how brands can use technology to drive purpose-fueled innovations with the power to change lives.

The issue is packed with amazing articles: Brian interviews David Droga about the role of creativity in improving people’s lives, pulls together a panel of industry power players to talk purpose and shares how his favorite organizations are using technology to change the world.


Our leaders


Accenture Interactive to acquire leading design and innovation firm, INSITUM

Partnering to create leading design and innovation capabilities to design, build and run experiences that transform businesses and improve people’s lives.

Business reconsidered: Organizations must rethink their fundamentals, reveals new Fjord Trends report from Accenture Interactive

Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience.

Accenture Interactive launches Fjord Johannesburg, its first design and innovation studio in Africa

The new studio demonstrates the commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries.