Accenture Interactive

Marketing engagement services

Communicate marketing messages at speed and scale to acquire and retain customers to drive sustainable growth.

Delivering the right message at the right time

We all know communication is critical, but knowing what to say and when to say it—and whom to say it to—can make or break the message. That's why Accenture Interactive's Marketing Engagement Services team specializes in solutions to help clients understand their customers, define the experience, and deliver relevant, compelling messages.

We understand the new digital landscape and evolving customer expectations. Connections need to be made throughout the customer journey, constantly and across channels. "Always-on" campaigns are designed to capture attention and amplify demand, leads and revenue generation.

Our team also knows that personalization matters more than ever. Our insights into new and evolving digital technologies mean we understand how to deliver personalized messages at the right time—helping acquire new customers, grow wallet share with existing customers, and retain the most profitable customers.

How we help

We design and build creative campaigns that target customers with the right message to drive engagement.

Campaign planning

Create a consistent experience throughout the customer journey and across the channels.

Campaign management and optimization

Enable a high-performing campaign management solution that utilizes the capabilities of the new digital marketing ecosystem.

Lead generation

Fuel your funnel by driving demand from qualified leads.

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Case studies

Creating the right experience for each guest at Melia hotels.

Paving the path of possibility

Telefonica drives growth by reimagining the customer experience.

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What we think

Ready, reset, reinvent: the emerging trends in business, tech and design.

Consumer Pulse Survey offers insight on how brands are creating paths to success with digital advertising.

The remit of CMOs is changing, with more of a focus on owning CX than ever before.

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