Accenture and Backbase are teaming to help banks evolve and adapt for the digital world through a robust customer experience management solution.


Backbase is the maker of Backbase Customer Experience Platform (Backbase CXP), which helps enterprises create omni-channel, customer-centric digital experiences. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Backbase CXP’s lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a full-service customer experience platform. Global organizations have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Joint value statement

Backbase CXP helps banks organize, create and manage compelling customer experiences across any digital device and channel.

Deployed over existing systems, it operates under a lean architecture and features a complete set of integrated customer experience management functions:

  • Lean Portal Architecture for easy, quick, secure management of composite applications
  • CXP Manager for altering, approving and publishing content and running digital marketing campaigns on mobile apps and portals across multiple channels without IT involvement
  • Launchpad, the ‘digital-bank-in-a-box’ for incredibly fast time-to-market
  • Mobile Delivery for successful omni-channel experiences with mobile capabilities that support responsive design, hybrid apps, native apps and services to facilitate cross-channel and cross-device customer journeys
  • Forms for self-service and smooth onboarding processes throughout digital channels.

Backbase currently supports more than 40+ financial institutions around the globe.

Digital transformation journey

Accenture and Backbase: Covering the entire roadmap of banks’ digital transformation journey

The blend of capabilities from Accenture and Backbase creates a comprehensive, end-to-end architecture that supports every aspect of banks’ digital transformation journey.

Learn more about this comprehensive solution for relationship banking in this PDF: Provide Unparallelled Bank Customer Experiences....Everyday

Accenture and Backbase: Covering the entire roadmap of banks’ digital transformation journey

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