Today, emerging markets hold the biggest growth potential for consumer goods industry. And within these markets, tier 2 and 3 cities and towns, and rural areas with growing disposable incomes are fuelling the consumption. With organized retail currently limited to larger cities, CPG manufacturers have to reach the end consumer through a complex, multilayered traditional trade structure.
Perfect Sales—Distributor can help CPG companies manage indirect channels better by providing actionable insights into markets, brand performance, point of sale (PoS) profitability, distributor performance, sales force effectiveness as well as operations and working capital improvements.
For detailed information, read about Accenture Perfect Sales.