We’re starting to see clear signs of strong momentum towards new digital platforms. Digital natives are flexing their considerable muscles to try and secure a dominant position. Telcos are looking to capitalize on their customer insights and raise their profile in digital video. New entrants continue to innovate with eye-grabbing digital propositions and content. How should traditional content providers respond to make sure they can ride the wave, compete in this rapidly changing market and secure their place in the fast-configuring digital value chain?
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Bringing TV to Life: Issue V
About the series
Accenture’s “Bringing TV to Life” series aims to build an understanding of the technology and business trends and market drivers that are radically reshaping the video industry. Our perspective reflects our experience with players across the ecosystem and makes use of Accenture’s primary industry surveys. Our series aims to help all the players in this rapidly evolving space to accelerate their journey as high performance businesses
Riding the next wave
As digital devices continue to proliferate, with multiple IP devices per hyperconnected consumer increasingly the norm, and the TV just one point among many for digital video consumption, we’re seeing a new wave of disruption starting to break over the video industry.
About the 2015 Accenture Digital Consumer Survey
The Accenture Digital Consumer Survey for communications, media and technology companies was conducted online between October and November 2014, with 24,000 consumers in 24 countries: Australia, Brazil, Canada, China, Czech Republic, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom and United States. The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55+. The survey polled respondents about their usage, attitudes and expectations related to digital devices ownership, content consumption, broadband constraints, digital trust and the Internet of Things.