Rafał Reif
Head of Fashion and Retail
Warsaw
"The real act of discovery is not to find new lands, but to look at them with different eyes - Marcel Proust"
What I do
I am an expert in the fashion industry and head of the fashion and trade department at Accenture; where I am responsible for the development of this practice in Poland.
I specialize in the areas of: sustainable fashion, supply chain, omnichannel models and analysis of consumer behavior. I advise the largest clothing, footwear and retail companies in Poland and conduct research on consumer behavior and analysis of changes taking place in the fashion industry in the world.
I studied Economics at the University of Economics in Poznań and Fashion Brand Management at Polimoda in Florence. My passion is sport - fitness, running, snowboarding and film studies.
Learn more about careers at Strategy & Consulting.
What change I make in my professional life
Every project is a change implemented together with our Client. Today's external and business world is increasingly dynamic, which requires us to follow the occurring trends both on a macro and micro scale and to develop the ability to properly interpret and respond to them. Introducing changes in organizations is a journey in the business, technological, human and ethical dimension. Today, it is often more risky for companies not to react to market or social trends than risk the impact of change on their current operations.
"Every project is a change implemented together with our Client."
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