The Accenture Marketing & Communications Campaign Management team is looking for a creative, highly motivated, data-driven marketer with a proven ability to strategise, develop and optimise high-quality digital marketing campaigns.
The Digital Strategist will develop bespoke digital marketing strategies and tactics for the pursuit and campaigns supported by Accenture GO in Europe.
Additionally the individual in this role will increase efficiency and effectiveness for these programmes by applying best practice techniques and data-driven insights to the campaign strategy.
The role requires strategic insight and planning as well as hand-on execution. It requires an experienced professional who can partner across functional teams to deliver digital marketing campaigns that elevate our brand and drive measurable results.
Collaborate closely with the marketing, creative and channels teams in GO to design innovative digital marketing programmes that support marketing pursuit campaigns.
Contribute to recommendations with research backed insights which could include:
Email campaign strategy
Paid media/paid social campaigns
Testing (A/B testing)
Advising and optimising interactive experience assets
Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with data & analytics and capabilities team for data governance and insights.
Oversee activation of content across multiple digital channels aligned to campaign activation.
Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
Identify areas for continued optimisation aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal client experience.
Management development and delivery digital capabilities and self-serve publishing products implemented by the Marketing Capabilities team. Stay current with the latest trends and technologies in digital marketing, innovation and customer/employee experience, and bring new ideas to the table.