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Chemical and Natural Resources Industry Marketing Lead (Marketing Associate Director)

Warsaw Job No. r00175506 Full-time - Remote

Job Description

Marketing + Communications (M+C) Associate Director Industry Marketing Lead, Chemicals & Natural Resources.

Manage all aspects of the industry global marketing program for the chemicals and the natural resources networks, driving market leadership: partner with key business stakeholders; develop marketing strategies; oversee planning and execution of all internal and external marketing activities; collaborate across the entire M+C organization; and supervise a team of four M+C professionals.

Role Responsibilities

Provide best-in-class marketing support for Accenture’s chemicals and natural resources businesses

  • Understand the macroeconomic trends, industry dynamics and business imperatives impacting companies in the chemicals and natural resources (mining, metals, forest products and building materials) sectors.
  • Manage the stakeholder relationship with business leadership, serving as the primary contact on all marketing-related matters and partnering to determine how marketing can best improve Accenture’s position in the market.
  • Lead the planning and execution of strategic marketing programs that align with Accenture’s business objectives, helping to raise awareness, drive differentiation and support client conversations.
  • Develop compelling, differentiated, industry-relevant content that supports the Accenture narrative and growth priorities and is easy-to-use in the context of customer relationship management at key accounts and in new business pursuits.
  • Steward the completion of required cross-industry marketing content and initiatives.
  • Manage relationships and sponsorships with third parties such as industry associations.

Collaborate extensively within and outside of the marketing organization to optimize the relevance and impact of marketing programs.

  • Communicate regularly with teams outside of marketing to ensure alignment on priority initiatives. These areas include: learning; solution development; research; knowledge services; and program management.
  • Collaborate across all areas within marketing (as needed) to leverage channel/function expertise and ensure shared success. These areas include: brand/strategy; geographic marketing; client relationship marketing; internal communications; media relations; analyst relations; campaign management; event management; digital marketing; social media; and creative design.
  • As capacity allows, participate in special projects that span all aspects of the marketing organization and/or act as an industry liaison to another marketing entity.

Drive operational excellence across the marketing program.

  • Understand, follow and be a champion for new and established marketing processes and procedures.
  • Adopt a data-led, insights-rich, topic-focused marketing approach for all activities and define clear metrics for assessing effectiveness.
  • Track spending and manage quarterly budget allocation.
  • Lead a team of four experienced marketers, building a culture of trust, setting clear expectations and providing career guidance as needed.


Skills & Work Experience

  • Minimum of 15 years of marketing experience with professional services/B2B marketing experience preferred
  • Knowledge of the chemicals, mining, metals, forest products and/or building materials industries preferred
  • Substantial experience with stakeholder management and engagement, working in a large, complex organization
  • Proven track record and experience developing marketing strategies and executing internal and external global marketing programs across all channels
  • Significant experience in messaging and thought leadership development
  • Superior program management skills
  • Proven experience in planning and running high-quality business events
  • Demonstrated experience managing a team of marketing professionals
  • Experienced user of digital marketing tools and technology

Educational Qualification

  • Bachelor's degree or other four-year university degree required

Other Requirements

  • Mastery of the English language, both verbal and written
  • Superior communication skills
  • Strong multichannel and multi-geography marketing skills
  • Strong executive presence with the ability to interface with very senior executives, ask questions and provide answers, sometimes with limited time to prepare
  • Ability to operate in a virtual (technology-enabled) global team environment
  • Sensitivity to the cultural variances across different countries
  • Focused, analytical and detail-oriented
  • Proven ability to motivate, mentor and lead in a collaborative, team-oriented environment
  • Resourceful and able to move forward with ambiguityAbility to multi-task and problem-solve to work quickly and effectively under pressure, delivering projects in a timely manner
  • Understanding of basic accounting principles and ability to manage a budget
  • Negotiation, mediation and conflict-management skills to resolve complex or disputed issues

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