There will never be a typical day at Accenture Song, but that’s why people chose to be here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.
Success in the digital age means achieving consumer relevance at scale. How do companies do this? By delivering the right experiences to the right consumers at the right times. Accenture Song, a unit within Accenture, offers a full suite of digital marketing and technology services to help the world’s leading brands drive marketing performance by simultaneously increasing brand equity, operating efficiencies, and ROI.
For more information about our Accenture Song Poland please visit our website.
What will you do:
Join our growing Accenture Song team, based in Warsaw, to help our clients identify, design, and analyze new improved native digital business processes. The digital revolution is Accenture’s Song business. You'll design strategies and solutions that accelerate growth and generate value for our customers.
As Digital Marketing Consultant/Analyst (e-commerce) you assess the digital marketing maturity together with client teams across industries. Subsequently you come up with concepts and implementation of data, analytics, media, and marketing solutions to address the challenges faced by our customers. You'll support top organizations to use digital to connect with customers and to drive digital sale growth quickly. To own the digital marketing for the business, including execution, strategy development, governance, and operations, you will:
Work with relevant members of the digital team to develop digital campaigns.
Develop an integrated digital marketing strategy to generate pipeline sales growth against ROI targets and digital marketing infrastructure that is commercially robust, future proof and fully supported.
Suggest the optimal channels and media mix to growth sale.
Support the business development process by participating in sales calls, assist proposal development efforts and delivering client presentations.
Supervise a proper implementation of digital marketing campaigns and tools.
Contribute to optimizing campaigns based on analytics and data.
Keep abreast of the latest developments in digital to identify and exploit technologies, platforms, and methodologies to further the organizations reach and engagement with new and existing clients.
What do we expect from you:
You can think strategically in relation to client´s business. Teamwork and engaging communication skills are important for this role. We are looking for your experience in the following areas (skills and abilities developed during work experience in below mentioned areas - not necessary all of them, but wider span would be appreciated):
3-5 years for Consultant (1-3 years for Analyst) of professional experience in executing digital marketing programs end-to-end for digital agencies, client marketing organizations or consulting environment, with demonstrated track record of continuing responsibilities, creativity, and innovation (for e-commerce industry).
Project manager skills - ability to develop detailed work plans and specifications, identify and resolve issues, manage risk, and run team meetings (especially valid for Consultant position).
Proven understanding of digital marketing principles and experience in omnichannel campaign delivery with a clear understanding of when and how to use programmatic advertising, social media advertising and paid search advertising.
Hands-on experience in Performance Marketing and E-Commerce.
If these goals reflect your ambitions, this is your chance to stand out and face our challenges in the best way. There are some further requirements:
Client facing abilities – presenting and basics of selling to clients (business development) might be part of your agenda (especially valid for Consultant position).
Mindset of thinking quickly and critically on a wide range of digital marketing topics across various verticals.
You can think strategically in relation to client´s business with ability to translate client needs and briefings to campaign strategies and media plans.
Hands-on-can-do attitude, entrepreneurial spirit, and an interest in proactive development of new suite of services and capabilities inside the firm.
Strong analytical skills and ability to develop creative and breakthrough solutions.
Ability to work in a team and an aptitude for problem-solving.
Excellent interpersonal skills and ability to work with different stakeholders.
Excellent written and verbal communication skills in both Polish and English; ability to communicate with stakeholders, senior marketing leaders and C-level executives.
You love to share and learn new things.
Deep understanding and experience in digital marketing tools and techniques (GMP, Adobe, Salesforce Marketing, SEO, SEM, analytics, e-mail marketing, display advertising, PPC, content management, attribution etc.).
Knowledge of ad-tech ecosystem (DSP, DMP, bid managers) and how to leverage from 1st and 3rd Party data to drive value for the client.
Knowledge of web analytics and main metrics (bounce rate, average time on site, CPA, CPC etc.).
Understanding of the UX/UI aspects in the marketing funnel.
What can we offer you:
As The Experience Agency, we are a new breed of agency designed from the ground up to empower clients to own experience from start to finish. We create and deliver stories, products and services across all touchpoints and experiences that ignite business growth with the brand purpose at the core. We do this by bringing the brand purpose into the brand’s value proposition, and into its communications. Data driven, content powered, tech enabled. By doing so, we bridge the gap between the brand promise and the brand experience.
Accenture is a marvelous place to work - and keep learning. By joining us, you'll become part of a global company with a world-class brand and reputation. Besides the work we do for our clients, we're proud of our vibrant, diverse workplace culture: we believe in openness and honesty, fairness and equality, common sense, and realism. We want to get to know the real you and help you explore and grow - whatever it is you're great at. So, you will always have lots of learning opportunities (formal and informal) to improve your role-specific skills and expertise.
Besides high-profile, demanding projects and a nurturing work environment, we offer excellent employee benefits, including:
Stable employment conditions based on an employment contract.
Private medical care, life insurance and employee share program.
Access to the MyBenefit platform (possibility of using a wide range of products and services, including the Multisport card and the lunch card).
Opportunity to be part of a young and vivid team of ambitious colleagues and leads.
Individual support of a Career counselor and a specific path of professional development, as well as the possibility of a session with a Coach.
Opportunity to expand your professional network with sustainability leaders from the largest Polish companies.
Work in the largest digital network in the world (according to the Ad Age).
A wide training package (soft and technical training offer, access to the e-learning platform, possibility of co-financing courses and certification).
Participation in the implementation of projects on a global scale for the largest international companies from Fortune500 using the latest technological solutions and tools.
Employee Assistance Program - free support in one-time legal, financial and psychological consultations.
Paid employee referral program.
Are you ready to join Accenture Song for a career where you can be yourself and do what you love? Apply now and change the world around you.
Please be advised that only selected candidates will be contacted.
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Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
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