Vatican News is Live
With billions of Catholics around the world, the Vatican is one of the most powerful, long-standing institutions on the planet. Throughout the years, it has grown its communication channels to meet the needs of its followers. But while these channels have grown, they haven’t always grown together. The Vatican saw an opportunity to further amplify their inspiring messages through a digital communications strategy that increased consistency and clarity, reduced duplicative efforts and took advantage of collaboration opportunities.
Recognizing the shifting media landscape and the evolving digital culture, Pope Francis wanted to find a way to transform the Holy See’s communications—from consolidating a range of independent communication channels to a new operating model. So we worked with the Pope’s newly created Dicastery: Segreteria per la Comunicazione (SPC) to deliver a new communications system under a single brand: Vatican news. But this was about more than simply redesigning the Vatican’s digital communications channels. It was about offering a new intimacy with The Holy See, providing Pope Francis greater alignment over his message, and, most importantly, giving more accessibility to the Holy Father’s message.