MinStoraDag arranges “Big Days” and group events for hundreds of critically ill Swedish children every year. By doing so, MinStoraDag boosts their morale, giving them something to look forward to in the midst of often grueling treatments.
The children participate as active partners with the organization, shaping their own unique activity or experience. One little girl, saw her dream of a “jungle room” at home come true. Another child travelled to London to see a West End musical. And one 14-year-old boy, with the help of MinStoraDag, met his soccer idol, Lionel Messi, in Barcelona.
Donations are the lifeblood of MinStoraDag, and the non-profit is funded wholly through private donations from foundations, companies and private citizens.
MinStoradag needed to:
Strengthen their stakeholder relationships
Increase the opportunity of executing marketing campaigns
Improve their reporting
These goals could be reached by implementing a market-leading CRM tool. As part of their cooperation with MinStoraDag, Accenture teamed with Salesforce.com to help MinStoraDag to reach their targets.