Experience Design & Optimization

Design with evidence. Transform through experimentation.

Using evidence-based design and continuous experimentation, we help brands and organizations create experiences that perform for both the customer and the business. We design with data to continuously deliver better business outcomes and happier customers.

Read more about our approach in our latest book, Clearhead: New Principles for Data-Driven Experience Design.

Problem Solution Mapping

Problem Solution Mapping (PSM) is our unifying framework for optimizing user experience around a common set of goals, problems and solution hypotheses—researched and validated with data.

PSM is based on a key revelation developed across tens of thousands of design experiments. There is a physics to ROI for designers. We only create value through design when we solve problems. And the inverse is also true. This monumental learning inspired us to create an operating system for businesses looking to create value through design and optimization.

An Introduction to Problem Solution Mapping (PSM)

Accenture's video serves as a short introduction to PSM, and how it can help you design and deliver customer experiences that perform. See more.

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How we help

Experience Optimization Programs

Create powerful customer experiences and drive innovation with continuous experimentation.

Personal Experience Design

Deliver individualized and relevant user experiences based on implicit and explicit customer data.

Data-driven Redesigns

Address the entire user experience through transformational design, researched & tested to perform.

Market Optimization

Improving experience for brands through experimentation on partner sites and platforms.

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In the Spotlight

New principles for data-driven experience design

Customer experience matters more than ever, yet designing great experiences is a universal business challenge. Read how our approach to design helps.

Designing digital experiences that perform

Matty Wishnow makes his case for combining the power of experimentation and design in this keynote presentation from Opticon 2018. Watch now.

Why design fails (Hint: it’s the data)

Why do the experiences we design for our customers keep underperforming? It’s the data – or, more accurately, the lack thereof. Read more.

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Case studies

Adidas is winning the customer experience game with its data-driven approach to design. Learn how our team helped lead the charge.

Learn how Wolverine Worldwide is transforming its customer experience across its brands by creating a culture of experimentation and optimization.

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Accenture invests in Optimizely

Accenture doubles down on Experience Optimization offering with strategic investment in Optimizely.

Accenture Interactive acquires Clearhead

Accenture has acquired Clearhead, the digital optimization company, based in Austin, Texas.

Our leaders