Digital Strategy and Business Architecture

Driving value through industry-specific capabilities that help our clients connect with customers and transform their enterprise.


Accenture helps businesses and governments redefine how they serve connected customers and operate connected enterprises. Our digital offerings span strategy, business process, people, organizational change and technology — end-to-end capabilities all built on the foundation of world-class industry expertise.

Accenture Digital aligns our offerings around the Digital Customer and the Digital Enterprise, creating capabilities in and across these areas:

Digital Customers, Channels & Markets

We help our clients set their vision, goals and roadmap for maximizing business results and the customer experience with clearly defined outcomes. This includes all aspects of assessing capabilities and formulating strategies around three key areas:

  • Customer

  • Business operation model strategy and supporting processes

  • Digital platforms (including digital IT ecosystems, data collection/warehousing, mobility and analytics that support marketing and customer strategies.

Digital Enterprise

Our services for the Digital Enterprise help our clients apply digital technologies to disrupt traditional thinking and create differentiation in the market with a focus on corporate functions and operations.

  • Digital strategy and vision

  • Value targeting and capability assessment

  • Operating model definition and deployment

  • Information and data architecture strategy

  • Industry-driven data solutions and monetization strategy

  • Digital transformation assessment and planning

Digital Customers, Channels & Markets

Digital Strategy and Business Architecture

  • Digital Sales

  • Digital Marketing

  • Digital Content Management

  • Digital Commerce

  • Digital Customer Service


Casual Male Retail Group: Building an eCommerce Superstore

In 2010, Casual Male approached Acquity Group to develop a digital presence that would mirror the physical store concept of the new Destination XL brand. The company need a way for customers to understand the product assortment and seamlessly shop with one cart across the website.

To help Casual Male create an online presence that would mirror the brick-and-mortar Destination XL experience, Acquity Group executed a multi-phase strategy that leveraged new learnings as well as proven experience in the digital space.

Digital Enterprise

A truly digital enterprise goes beyond just being “computerized” - it replaces old operating models with digital ones, opening doors to new strategies, operating models, and products. With efficient, digital processes in place, employees have more time for innovation and tackling higher-level priorities.

According to research we conducted with GE, nearly two-thirds of industrial companies said they use big data analytics to find and quickly solve issues with equipment or assets. This capability is key in making the transformation to becoming a fully digital operation.

The evolving Industrial Internet of Things (IIoT) is also significantly upping the ante for industrial companies. With the data that the IIoT generates, companies can develop strategies for optimizing their products and operations. With efficient, digital processes in place, employees have more time for innovation and tackling higher-level priorities.

Why Accenture

Digital is changing everything.

That’s why Accenture Digital helps businesses and governments re-define how they serve connected customers and operate connected enterprises. We offer complete, integrated digital business and technology services—digital marketing, mobility and analytics—to deliver tangible results for the virtual world. That’s high performance, delivered.

Contact Accenture Digital today at +1 (877) 889-9009 or use the links to the right to get in touch or learn more.

Connect with Accenture Digital
Keep abreast of the latest research and news from Accenture Digital on LinkedIn.
Connect with Accenture Digital @AccentureDigi
Like Accenture on Facebook.
Watch the latest videos from Accenture Digital.
Connect with Accenture Digital on Google+
Follow Fjord on Twitter @Fjord
Acquity Group
Tweet Us on Twitter at @AcquityGroup
Accenture Digital Careers Talent Connection