A post-digital trip of a lifetime
August 26, 2019
August 26, 2019
Travel companies have embarked on a bold trip to a new world. It’s a world where passengers and guests communicate their demands instantly and expect gratification immediately. Where interactions are highly personalized and ultra-convenient. Where travel experiences are not isolated events, but part of a connected journey, delivered by a hyper-connected ecosystem of providers.
Digital technologies have taken travel companies halfway there. Now, to meet people where they are, at moments of their choosing, travel companies need to embrace “post-digital” technologies. Distributed ledgers, Artificial Intelligence (AI), Extended Reality and even Quantum Computing (DARQ) will transport travel companies the rest of the way.
Travel companies will use DARQ technologies to achieve a variety of outcomes.
Some will apply AI and Distributed Ledger technologies to strengthen their core business—optimizing schedules, predicting maintenance, creating smart contracts or even ensuring traveler safety. Others will use advanced analytics and digital demographics to develop a better understanding of the next generation of travelers and guests. Still others will apply those insights to shape more relevant and convenient customer experiences. Facial recognition software, wearable technologies, concierge robots and “smart” hotel rooms are already changing the travel game. And then there are the most ambitious companies, which will use DARQ technologies to create virtual experiences that are as good as, if not better than, the real thing.
Ninety-two percent of travel companies are already experimenting with DARQ technologies.
When it comes to applying DARQ power, there is no single path for all travel companies to follow. But there is a right path for each. That path is shaped by what each company wants to achieve and the difference it wants to make in the industry.
We believe three opportunities hold particular potential.
Travel companies are excited by the post-digital possibilities.
22%
Of travel executives believe Extended Reality solutions will have the greatest impact on their organizations. Only 18% of executives from other industries feel the same.
83%
Believe digital identities will give them a new and powerful way to identify market opportunities for unmet customer needs.
Forward-thinking companies are preparing for the transformations that lie ahead. They are doing three things now:
New technologies are ushering in a new world of travel. It’s a world where travel barriers are minimized, customer conveniences are optimized, and global marketplaces are formed to deliver passengers and guests a new range of personalized, on-demand experiences.
Winners are setting their course to this new reality today.
Where will you go?
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