Delivering differentiated and satisfying customer experiences (CX) can lead to a boost in loyalty, market share and revenues. Imagine what a similar focus on the employee experience (EX) could mean for the business.
Leading companies are already recognizing that EX is the new battleground for competitive advantage. The next step is to apply what they know about CX to build superior EX that drives engagement, retention and productivity.
Companies should consider three CX insights
Hyper-personalization goes to work
As with CX, hyper-personalization is the hallmark of any successful EX strategy. Delivering targeted experiences involves segmenting the workforce into clusters that share important characteristics.
Through digital technologies, companies can cost effectively drive personalization at scale.
While with CX, companies focus on "Moments of Truth," with EX it’s about "Moments that Matter." Critical moments occur on a continual basis across physical, human and digital dimensions. And employees want to have more choices in defining their experiences.
The best experiences are human
In the same way brands can drive consumer loyalty through interactions with people, human interactions are at the heart of workforce engagement and productivity.
Strengthening human experiences requires a culture of collaboration. Everyone in the organization must take part.
Empower workers to give their all
By applying CX principles to talent management, companies can create a more relevant, personalized EX that drives productivity and other business outcomes:
Identify pockets of value
Consider the business outcomes you want to achieve, such as improved workforce retention, or productivity. Then, prioritize the workforces based on the likelihood that an improved EX would drive more value to the business.
Define moment that matter
Use analytics, survey data, and social listening to understand the professional and personal moments that will matter most to each segment. Armed with this understanding, design hyper-personalized EX offering physical, human and digital choices.
Co-create and design the experience
Apply customer-centricity techniques such as design thinking to reinvent EX. Use choice as a key design principle, and engage with employees to co-create the most relevant and valuable experiences.