2019: A global media industry watershed
For the first time, consumers around the world spent more time with media across the internet than on any other traditional format.
And with the ever-increasing range of devices and screens available to consumers—as well as a deluge of innovative content offerings from new players—media companies are in fierce competition for consumers’ limited attention.
To make sure they can compete and win in this massively disrupted and complex new landscape, traditional media businesses need to take decisive action on three critical fronts:
The new market reality demands a new approach
But what should that look like? In our view, media companies should consider a multi-sided platform approach to address the market challenges they face. Done right, this could help bolster content offerings, optimize customer value and improve advertisers’ return-on-investment.
By developing a multi-sided platform approach, media companies can help realign stakeholder value through their suppliers, customers and ad-buyers.