Media companies are unlocking value by playing new ecosystem roles. Those developing new platform ecosystems must hold security at the center of developing those new partnerships to establish the right consumer trust.

Today’s ecosystem-dependent business is highly susceptible to cyberattacks that can cripple its enterprise, grow rapidly, and expand to threaten the company’s entire ecosystem. While media companies find rich opportunities in working with whole ecosystems, they are simultaneously extending, and absorbing the risk and vulnerabilities of their ecosystem partners. Threat actors see ecosystems as an ever-widening attack surface, while most media businesses still look at cybersecurity as strictly an individual effort.

Threat actors see ecosystems as an ever-widening attack surface, while most businesses still look at cybersecurity as strictly an individual effort.

To respond to this dichotomy, organizations must include growing ecosystem dependencies as part of their own security posture and make security a cardinal component of how they build partnerships.

Interconnectedness increases companies’ exposures to risks, and leading media businesses are recognizing that while they already collaborate to deliver best-in-class products, services and experiences, it’s high time security joins that effort as well.

36%

of media executives report that they know their partners are working as diligently as they are to be compliant and resilient to security.

Establishing ecosystem security processes is not one and done. All participants must ensure they are future proofing while being cognizant of growth. OpenAP, the open platform for cross publisher audience targeting, ensures that agencies and advertisers can maintain strict control over which partners can analyze their target segments. The platform was designed with security and rights management as fundamental requirements, allowing for secure growth as new partners are on-boarded.

As awareness of security increases, and media businesses create more partnerships to provide richer services, security is no longer an afterthought. Instead, it’s a prominent concern, built into project planning and contracting with partners.



Shad Family

Managing Director, Lead – Media and Entertainment, North America

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OpenAP: TV’s advanced audience platform

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