In today’s hyper-competitive markets, slicing and dicing the supply chain to service ever more diverse and demanding customers has become the core challenge for Chief Supply Chain Officers.
Unfortunately, traditional supply chain operating models are not fit for this purpose. And simply expanding the number of supply chain configurations and maintaining separate organizations to manage them—the approach being followed by most organizations—is driving too much complexity.
It is time to move to a new supply chain operating model, one that equips the supply chain to provide truly differentiated service. Digital technologies are the key; they enable supply chain segmentation that is truly granular, highly dynamic and can be rigorously executed.
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