The Consumer Packaged Goods (CPG) industry is on the cusp of a dramatic shift. The digital commerce market in APAC is set to increase two-fold to reach more than USD 1.1 trillion by 2022, accounting for almost two-thirds of global digital commerce market. At least 40 percent of marketing spend will be on digital channels.
In the new consumer world, growth is just one click away. CPG companies can now take control of their supply chain, generate demand, manage customer experience, carry out digital marketing and manage overall digital commerce operations.
The time has come to herald the new age of growth with digital commerce.REQUEST FULL JOURNAL