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Efma-Accenture Distribution and Marketing Innovation Awards 2017

Celebration of innovations and bold thinking in the banking industry


This year marked the fifth anniversary of the Efma-Accenture Distribution & Marketing Banking Innovation Awards. More than richly-deserved recognition, the Awards are a prized networking event and an opportunity to learn about innovations and bold thinking in the banking industry. Since 2013, this awards program has helped drive innovation in our industry, spurring financial institutions toward building disruptive strategies that can propel our industry into the future.

This year, Efma received 465 submissions from 181 organizations in 59 countries. The winners of each award were announced at the 2017 Efma Accenture Distribution & Marketing Banking Innovation Awards in Rome on 25 October.



Efma Awards were given in the following 10 categories:


Best New Product or Service

DenizBank (Turkey) won the Best New Product or Service award for Augmented Agricultural Banking App. This award was voted on at the awards ceremony, after six finalists pitched their innovations live to gain votes from attendees onsite and online.


Big Data, Analytics & AI

Sberbank (Russian Federation) won the Big Data, Analytics & AI award for Tips in Sberbank Online, an artificial-intelligence-based tool that can help users change their financial habits for the better, saving them money, time and effort.


Customer Experience & Engagement

KBC Bank (Belgium) won the Customer Experience & Engagement award with My car, which uses blockchain technology to create a seamless experience in car loans, from the instant the customer signs the order to the moment they drive their car off the dealer’s lot.


Digital Marketing

DBS Bank (Singapore) won the Digital Marketing award with its DBS Sparks mini-series, which was inspired by real client stories. DBS Sparks provides digitally oriented content marketing instead of relying on traditional advertisements and promotions to foster brand love.


New Business Ecosystems

mBank (Poland) won the New Business Ecosystems award for mPower Business Starter, which integrates government, bank and accounting services to create an easy and intuitive user experience, enabling customers to become entrepreneurs.


Phygital Distribution

Idea Bank (Poland) won the Phygital Distribution category with Idea Hub Express, a unique mobile co-working space.


Wallets & Payments

Barclaycard (UK) won the Wallets & Payments category with Barclaycard Grab+Go, which transforms a shopper’s smartphone into a ‘pocket checkout’ so they can scan the items they want to buy as they pick them off the store shelves, enabling them to complete their purchase with a single click.


Workforce Empowerment & Behavior

Intesa Sanpaolo (Italy) won the Workforce Empowerment & Behavior award with its ISP Digital Learning portal and smartphone app, which increases employee engagement and entices them to learn anytime, anywhere through a Netflix-inspired digital learning service.


Global Innovator - Challenger Player

N26 (Germany) was named Global Innovator Challenger Player for bringing innovative services to market over the last year, including N26 Business, an account that enables freelancers and self-employed workers to navigate both their business and private finances, and a new digitized insurance service in partnership with Insurtech Clark.


Global Innovator - Established Player

BBVA (Spain) was named Global Innovator Established Player for the innovations it brought to market in 2017. These include the BBVA API Market open and global API platform, which enables companies of all sizes to access a secure and powerful set of financial tools to help them innovate.

“We continue to be impressed with how DMI Award winners leverage digital technologies to create innovations that generate value for clients—in terms of customer experience—and also for banks, to help gain market share, drive revenue growth and deepen client relationships, while reducing costs. Digital industrialization in managing the underlying processes in customer engagement is rapidly increasing year after year as customer experience is increasingly critical given the competition that retail banks are facing from non-traditional competitors. While the majority of this year’s winning banks are from Europe, they represent numerous countries, showing that innovation knows no boundaries.”



Global Managing Director of Accenture Distribution and Marketing Services

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A replay of the 2017 award ceremony webcast is available to those who couldn't attend or watch the live webcast.