Job Description

Delivery & ownership of data driven customer centric CRM/marketing & campaign mgt. projects leveraging next gen AI/ML & analytics capabilities, to deliver real time and personalized offers, services and experiences to customers with objectives of –







o Increasing prospects and driving acquisition







o Increasing existing customer lifetime value (usage, x-sell, experience)







o Improving retention (churn reduction)







o Improving pricing & promotions (dynamic)







o Improve channel performance (traffic analytics)







o Improve customer journey (journey analytics)







• Understand the client’s Acquisition and Usage & Retention baseline and priorities (people, process, tech)







• Co-create with client, define the marketing & data strategy and implementation roadmap







• Define segment objectives, identify data sources & build foundation, create customer 360 degree view, execute real time scoring, propensity modeling and best offer omni channel targeting (e.g. relevant digital, inbound/ outbound channels)







• Design, development & delivery of new campaigns, across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes









Qualifications

<br/><br/>• Bachelor's degree or equivalent in Statistics, Economics, Computer Science or applied Math, Physics or other relevant subjects <br/><br/>• Master’s degree in business administration (MBA) or post graduate degree in Statistics or Business Management <br/><br/>• Has 5 years of Consulting or Industry experience focusing on the telecommunications sector, preferably in data/ analytics domains related to Customer Acquisition, Usage & Retention covering any of the following- o Running Real time BTL campaigns leveraging AI/ Analytics across traditional B2C product lines o Experience of driving SMB Data driven campaigns (preferable) o Exposure to e2e Lifecyle across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes o Experience in running projects on customer journey analytics, proactive retention, dynamic pricing and channel analytics preferable o Experience of running campaigns across channels - digital, inbound, outbound etc. preferable o Exposure to Value measurement and tracking of campaigns o Experience in working on various marketing & campaign management tools i.e. Pega Next Best Action, Google Analytics, Adobe, Dynamic Creative Optimization etc. <br/><br/>• Sustained client relationship management experience at

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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