Delivery & ownership of data driven customer centric CRM/marketing & campaign mgt. projects leveraging next gen AI/ML & analytics capabilities, to deliver real time and personalized offers, services and experiences to customers with objectives of –
o Increasing prospects and driving acquisition
o Increasing existing customer lifetime value (usage, x-sell, experience)
o Improving retention (churn reduction)
o Improving pricing & promotions (dynamic)
o Improve channel performance (traffic analytics)
o Improve customer journey (journey analytics)
• Understand the client’s Acquisition and Usage & Retention baseline and priorities (people, process, tech)
• Co-create with client, define the marketing & data strategy and implementation roadmap
• Define segment objectives, identify data sources & build foundation, create customer 360 degree view, execute real time scoring, propensity modeling and best offer omni channel targeting (e.g. relevant digital, inbound/ outbound channels)
• Design, development & delivery of new campaigns, across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes
<br/><br/>• Bachelor's degree or equivalent in Statistics, Economics, Computer Science or applied Math, Physics or other relevant subjects
<br/><br/>• Master’s degree in business administration (MBA) or post graduate degree in Statistics or Business Management
<br/><br/>• Has 5 years of Consulting or Industry experience focusing on the telecommunications sector, preferably in data/ analytics domains related to Customer Acquisition, Usage & Retention covering any of the following-
o Running Real time BTL campaigns leveraging AI/ Analytics across traditional B2C product lines
o Experience of driving SMB Data driven campaigns (preferable)
o Exposure to e2e Lifecyle across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes
o Experience in running projects on customer journey analytics, proactive retention, dynamic pricing and channel analytics preferable
o Experience of running campaigns across channels - digital, inbound, outbound etc. preferable
o Exposure to Value measurement and tracking of campaigns
o Experience in working on various marketing & campaign management tools i.e. Pega Next Best Action, Google Analytics, Adobe, Dynamic Creative Optimization etc.
<br/><br/>• Sustained client relationship management experience at
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