Airlines today are feeling pressure from all sides. Pricing pressures and fuel price volatility are putting the squeeze on profits. New entrants and new business models are encroaching on traditional sources of revenue. Digital, hyper-relevant experiences in other industries, especially retail, are raising the bar for customer expectations in travel. And to top it all off, legacy IT systems require lengthy and costly projects to adapt to these disruptive forces.
The airline industry needs a holistic approach to commerce transformation that encompasses technology, people and processes. By aligning with industry initiatives including One Order and NDC, and taking lessons from the retail industry, airlines can counter industry drivers today and in the future.
