are challenged to understand the demographic, behavior and intent of shifting audiences.
Media and entertainment companies require a comprehensive service that integrates this dynamic information across all channels and provides predictive understanding of audience information, content preferences and advertising consumption behaviors.
Their approach must also incorporate other advanced functions—such as normalizing disparate data to accurately measure advertising campaign effectiveness.
Accenture’s Advertising Analytics capabilities help enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. With our help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.
Competing and winning requires a new approach to how the traditional content company operates. For many companies, new skills, resources, processes and technology are needed to develop an integrated and effective multimedia advertising platform.