Disruption remains the norm for Advertising Operations. Ad Ops is often stretched and understaffed—and media & entertainment companies frequently lack the necessary tools, training or strong career paths to bolster these capabilities within their organization.
The Battle for Talent
Role complexity leads to long onboarding
Skill-building requires investment
Top talent hard to retain
Ad transactions are increasing exponentially
Content is expanding across devices and platforms
Linear TV is fragmenting
Unclear operational efficiency gains
Advertisers want value-added services
Dependence on analytics to drive yield
Multiple platforms required
Unique processes, interfaces for each
Tools not meeting business needs
Successfully transforming Advertising Operations creates strategic lift across the organization. Effectively outsourcing commodity-type functions can bring increased efficiencies, integrated capabilities, greater functionality, and improved satisfaction—with reduced investment in service transition.
Improved targeting and ROI through audience, inventory and performance analytics
Design and development of digital content in a follow-the-sun delivery model to accelerate time to production while reducing investment
Consultative support services for new and potential advertisers that help them optimize campaigns and grow their business
Trafficking, serving, monitoring, quality assurance and platform support ensuring high quality and efficient 24/7 ad delivery
Design, implement and deliver a leading-edge, cross-media digital advertising platform based on pre-integrated best of breed market products provided by selected partners
Accenture’s comprehensive, integrated, end-to-end solutions can be customized to meet our clients’ needs across digital marketing and advertising. Through careful investment in talent, capability development, strategic acquisitions, and technology partnerships, we have built a large and diversified group of Ad Ops professionals and established market-leading solutions and capabilities.