Public transport operators are facing increasing cost constraints at a time when legacy fare management systems are in need of upgrading. Furthermore, rider expectations are increasing at a rapid pace, as riders expect their public transport experience to mirror what the private sector is delivering. Riders want seamless intermodal travel with real-time information updates, instant account access, multi-channel customer service and the ability to choose how they pay their fare – be it with a phone, bank card or other means. With the prevalence of social media, if agencies fail to deliver the consequences are significant and felt instantly.
Public transportation agencies need a fare management system that can help reduce their total cost of ownership while enabling the flexibility to easily upgrade over time and take advantage of the latest technological advancements to give their customers more reasons to ride.