What’s one of the best ways for a company to achieve market potential?
Consider the power of partnerships—which enables efficiencies, new thinking and ultimately—more innovation. Living businesses are especially adept at this— collaborating with strategic partners and forging alliances with forward-thinkers—often times beyond their traditional industry boundaries.
What results is a new way of scaling business—a platform to share data purposefully and efficiently with partners and the basis of a thriving business ecology that is sure to reward organizations with continuous relevance in the consumer’s mind.
Many companies excel at scaling.
Then, there’s Nike.
Nike leads at using leading-edge technologies to enhance customer experiences by linking their partners to their own operations. Specifically, the company is increasingly using apps such as NikePlus, Nike Run Club and Nike Training Club to extend relevant offers to users that stem not only from Nike but also from an increasing array of external Nike partners. These actions, in turn, unlock new customer data while advancing the Nike brand.
Nike has also united several previously siloed channels through which customers connect with the company. These moves have increased its ability to gather and react to customer feedback, while providing more comprehensive and streamlined customer experiences.
Today, living businesses are recognizing the opportunity to collaborate with those around them to create hyper-personalized experiences for customers. In doing so, each business is rewarded with the benefits of strategic partnerships, and a degree of relevancy that keeps them front of mind for consumers.