94% of high performers believe relevant, innovative design is crucial to business success, compared to 68% of all respondents.
Living Businesses know that the decisions they make when going to market are dependent on their ability to meet evolving customer expectations.
The win lies in finding the right balance, by designing and delivering products and services that respond in real time to customers’ evolving needs.
Design Products and Services as Hyper-Relevant Platforms
As a business, look at your products, services, and experiences through the lens of your customer, and then design accordingly. Should your product development focus on bringing flashy and alluring products to market? Or, do you instead develop products that are staid, but practical?
Living Businesses know that when bringing a product to market, it’s not so black and white—there are always situations that will influence their strategy. They know how to identify evolving customer expectations. They know when to act on insights derived from rich consumer data, to develop compelling new experiences based on consumer behavior. And, they know success comes from finding the right balance, and ways to deliver outcomes in real time based on actual customer needs.
When you prioritize design to meet evolving customer needs, you reap the benefits of becoming a continuously innovative and relevant organization that stays in step with consumers—and a step ahead of the competition.
Among high performers:
were more likely to have grown through innovation in areas beyond their core business.
are planning to invest more in growing through areas beyond their core business in the coming three years, compared with just 58% of all other respondents.