What It Is

An approach that uses advanced technologies to reinvent products and services from design and engineering to manufacturing and support, accelerating operational efficiency and enterprise-wide growth.

Why It Matters

Only 13 percent of businesses have realized the full impact of their digital investments, enabling them to achieve cost savings and create growth. The optimal mix of technologies could save large companies up to $16 billion.

Where It's Going

The traditional value chain will pivot toward hyper-personalized experiences, products and services driven by innovative business models that result in new sources of revenue.


Smart products and experiences

How intelligent technologies deliver connected products and services for customers and a hyper-personalized experience for a digital workforce

Innovation decoded

Our podcast series breaks down the innovations transforming the way we live and work, helping businesses thrive in an increasingly intelligent world.


AI turns ordinary products into industry game-changers

Our latest research reveals how Artificial Intelligence (AI) is the power behind digital reinvention.


Tag, you’re safe

Why tagging your workforce could save money and lives

Smart design, manufacturing and support

Redefining engineering, product lifecycle management, digital manufacturing and predictive maintenance to decrease time to market

The race for digital operations transformations

The time for experimenting is over


Digital twin done right

Twin-driven and AI-enabled is the future of product development


AI generative design transforms engineering

How AI-driven generative design is transforming engineering processes and disrupts the whole product lifecycle management.

Smart technology and platforms 

How advanced technologies such as AI, IoT, connected hardware and embedded software enable smart platforms and systems

Connected refinery

Five key trends from the digital refining survey


Airbus soars with wearables

Optimizing aircraft assembly to strengthen competitive advantage

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