The new healthcare consumer is here
Who has a PCP?
Silent Generation (born 1928 to 1945)
Baby Boomers (born 1946 to 1964)
Gen Xers (born 1965 to 1980)
Millennials (born 1981 to 1996)
Gen Z (born 1997 onward)
Younger generations are "dissatisfied" and "very dissatisfied" with aspects of traditional care
Evolving preferences show a need for transformation
Consumers increasingly will choose medical providers who offer digital capabilities
Care beyond the doctor’s office is gaining ground
Cross-country findings: How do citizens’ attitudes across leading digital health nations compare?
With consumer preferences and behaviors changing all the time, providers and payers must stay one step ahead of the shifts.
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