eBusiness strategy

Of the countries surveyed, Spain is the most bullish and likely to increase investment for technology and innovation to support eBusiness.

Key challenges include limited or disjointed insight into the consumer, data privacy and security, and inflexible or complex business processes.

4 Key takeaways for eBusinesses

58%

see their eBusiness strategy as well-defined and highly effective

55%

have a central team with distributed execution

59%

had an eBusiness strategy for over 3 years

21%

are reporting to the CEO as the top line

Commerce and innovation investment

70% of decision-makers for Spanish companies expect to see a significant increase in their level of investment in commerce technology, while 70% expect to significantly increase their investment in innovation in e-Business.

Online sales and content performance

The executives surveyed found product marketing content to be among the most influential in driving consumers to convert online, citing quality content and product reviews as being similarly effective.

"The executives surveyed found product marketing content to be the most influential in driving consumers to convert online" for the former and "executives believe their e-Business strategy must innovate at a rapid pace to keep a competitive advantage" for the latter.

Innovation

88%

of executives believe their eBusiness strategy must innovate at a rapid pace to maintain competitive advantage

Angelo D'Imporzano​

Senior Managing Director, Lead – Consumer Industries, Europe​


Sohel Aziz

Managing Director


Jim Clark​

Research Lead – Global Accenture Interactive

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