eBusiness strategy

The overwhelming majority of European decision-makers believe innovation is key to staying competitive—yet only 45% expect to significantly increase their level of investment in eBusiness innovation.

Key challenges include limited or disjointed insight into the customer, data privacy and security, and inflexible or complex business processes.

4 key takeaways for eBusinesses

55%

see their eBusiness strategy as well-defined and highly effective

38%

have a central eBusiness team which supports distributed execution

59%

had an eBusiness strategy for over 3 years

16%

of eBusiness leaders report directly to the CEO

Commerce and innovation investment

European decision-makers continue to see the value in new technologies, with 51% expecting to see a significant increase in their level of investment in commerce technology over the next three years.

Online sales and content performance

The majority of executives agree: quality content influences online purchases throughout the consumer journey.

Innovation

81%

of executives believe their eBusiness strategy must innovate at a rapid pace to maintain competitive advantage

Angelo D'Imporzano​

Senior Managing Director, Lead – Consumer Industries, Europe​


Sohel Aziz

Managing Director


Jim Clark​

Research Lead – Global Accenture Interactive

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