RESEARCH REPORT

In brief

In brief

  • Practical recommendations for how to spark innovation in your products, engineering, operating models and ecosystems
  • Recaps how the S-Curve model serves as a compass to innovation for unleashing revenue growth
  • Advice broken down by type of company: content creators & broadcasters; operators & CSPs; platforms


Innovation has always characterized the television industry. But as today’s platform players shake things up with IP-based video consumption, there’s a new urgency to deliver that old characteristic.

In this report, we dig deep into why innovation remains essential to your success, and lay out the latest ideas you can use to keep it alive in your products, engineering, operating model, commercial models and ecosystems.

Reboot to advance forward

Digital disruption isn’t on its way, it’s here today. New players experiment with internet technology to launch new business models at scale. Meanwhile, incumbents are trying to carefully buoy their traditional business while setting new foundations for innovation in new areas.

In Bringing TV To Life VII, we introduced the concept of the S-Curve, a model that helps you to understand, cope with and balance your stages of development. Successful broadcasters and operators use the S-Curve to meet the challenge of investing in innovation with confidence.

The S-Curve helps you manage three waves of transformation.
Transforming the core: invest in efficiencies
Growing the core: invest to grow the existing business
Building the new: incubate new, disruptive ideas; the Next Big Thing

"In this issue, we focus on the loaded but yet critical term: Innovation.''

– SEF TUMA, Managing Director – Accenture Digital Video

Sef Tuma

Managing Director – Accenture Digital Video


James Weeks

Senior Manager – Accenture Digital Video

Contributors

Gino Galassi

Contributor


Bikash Mishra

Contributor


John Ibbotson

Contributor


Matthew Gay

Contributor


Liam Friel

Contributor

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