With 5G on the scene, the next decade will herald a new era in connectivity and wireless communications as new capabilities and efficiencies are brought to market. The transportation of larger bundles of information will be enabled thanks to a fifth generation of technology. In addition, wireless device use cases will progress into tools that will service society through applications such as smart cities, smart grid, autonomous driving, and massive sensor deployments.
The service promises of 5G are impressive to say the least. The fluid and superlatively effective capabilities of 5G are a direct result of significant investment by operators into spectrum and infrastructure. However, when it comes to 5G services—the differentiating factor that comes into play is investments in the customer experiences (enabled through 5G). The customer of the now demands real-time interactions and pin-point accurate, personalized engagements. Customers also want operators to have an in-depth understanding of network resources to make real-time adjustments to the customer experiences they require. 5G can pave the foundation to fulfil those needs and then some.
As the 5G future continues to burst at the seams with bountiful potential, Light Reading and Heavy Reading teamed up with Accenture and VIAVI Solutions to survey wireless service providers on their investment strategies and market expectations. This was done to unpack how operators are approaching 5G and customer experience management. This report includes their findings and explores the variables worth investing into based on the experiences of operators.
Operators are optimistic that target customers will pay more for 5G
Listen to co-hosts Omar Abbosh and will.i.am as they break it down with courageous leaders who are not afraid to continuously reinvent.