Stores are making a comeback, but they are different in format, feel and function. Today, some stores play the role of showroom; others serve as a distribution center and some stores are a multi-channel hub that connects physical and online experiences.
No matter what the role of the store, adaptive retailers have refreshed their thinking about how the store can boost multi-channel success.
Explore a four-point strategy for integrating stores and online quickly to bolster competitiveness.
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