Customers crave personalized offers and experiences from their providers. Digital insurers that truly know their customers as individuals, that create a continuous loop of interaction, and that maintain customer trust will be able to provide highly personalized and relevant insurance experiences across all channels.
They will also provide a stronger value proposition—one that includes not just indemnification but constant protection. This personalization of offers, messages, pricing and recommendations, along with increased frequency of contact, will be a decisive competitive differentiator in the digital age.
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