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​Independent insurance agent survey results

Learn about the latest challenges facing independent insurance agents


Independent agents (IA) remain the dominant form of P&C insurance distribution in the US. However, the present and future competitiveness of the IA channel is being challenged on a number of fronts by potent drivers of change—from escalating customer demands and unpredictable competition, to new technologies and seamless omni-channel integration, a​​mong other factors.

How do agents view their most pressing operational and growth issues? What are their business priorities, and what influences their interactions with carriers and customers?

To answer these questions, Accenture teamed with TrueChoice Solutions to survey more than 1,100 agents in the US. This report presents the most significant of the findings, and recommends the actions that agents and carriers should take to sustain the vitality of the channel.​​

Register to download the full report [PDF, 1.01 MB]​

Contact Us

Michael Lyman

Senior Managing Director, Accenture Strategy–Insurance Lead


Erik Sandquist

Managing Director, North America Insurance Distribution and Marketing Business Service

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Claudia Lindsey

Senior Manager, North America Insurance Distribution and Marketing Strategy Practice

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Soren Petersen

Senior Manager, Insurance Strategy Practice

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Christine Miles

Marketing Lead, Accenture North America Insurance

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