The digital generation—Millennials in particular—represent an important emerging market for financial services firms. A new Accenture survey reveals how Gen D investors approach wealth management.
The financial crash and the rise of digital and social channels have changed how consumers view the financial community and approach wealth management. A new group of investors—one defined by behaviors rather than traditional demographics—is emerging.
In 2012, Accenture conducted an online survey of more than 1,000 current and future investors to better understand this digital generation. Learn more about Gen D behaviors, preferences and attitudes toward financial advisors in this summary report.