Technologies that Accenture Strategy calls “xR”—which include virtual reality and augmented reality—have been around for years. But new opportunities are on the way. As these technologies grow more sophisticated, they are enabling a broader shift from 2D to 3D—not just for gamers, but also for enterprise-grade solutions. The seismic impact of 3D enterprise solutions will expand far beyond the xR use cases of today.
The move from 2D to 3D will initiate a fundamental shift in how people expect to interact with real and digital objects across all digital devices, and that has significant enterprise implications.
Investor interest in xR technologies is growing at a record pace. xR funding increased 140% from 2015 to 2016.
The business opportunity of xR technologies is significant as they are translated into 3D solutions—even more significant than some might believe.
How can your organization take advantage of the move from 2D to 3D? Here are a few things to keep in mind: